Don Julio Primavera Launch

Hawthorn created the ritual serve strategy for the launch of Don Julio’s luxury brand Primavera. We created the targeted serve strategy for on-premise high-end cocktail bars and luxury boutique hotels, as well as social photography and video assets. We also procured custom smallwares to bring the serves to life.

What did we do? • Photography • Videography • Design • Procurement • Recipe Development