Fleming’s Virtual Wine Dinner
Hawthorn has partnered with Bonefish Grill on a wide variety of social media and procurement partnerships. The Treasure Chest Old Fashioned, Bonefish’s signature smoked cocktail with its unique presentation, has become the best-selling Woodford Reserve national account cocktail in North America and the best-selling cocktail on BFG’s menu. Hawthorn created the concept, procured the items, filmed the marketing content, and shipped them to each location, complete with custom-printed instruction manuals and recipe cards for ease of in-store execution.
What did we do? • Digital Content
Utilizing YouTube's playlist feature, we were able to guide the viewer through four courses and allow them to pause in between to finish each dish.
A custom hashtag was created for the Virtual Wine Dinner and guests were encouraged to use it and post about their experience.
The hashtag was fixed on the screen, so they could see it at all times.
