Bonefish Grill Treasure Chest Old Fashioned

Hawthorn has partnered with Bonefish Grill on a wide variety of social media and procurement partnerships. The Treasure Chest Old Fashioned, Bonefish’s signature smoked cocktail with its unique presentation, has become the best-selling Woodford Reserve national account cocktail in North America and the best-selling cocktail on BFG’s menu. Hawthorn created the concept, procured the items, filmed the marketing content, and shipped them to each location, complete with custom-printed instruction manuals and recipe cards for ease of in-store execution.

What did we do? • Digital Content • Photography • Digital Marketing • Design • Videography